Chanel went for highs and lows during this fall/winter fashion show. Where was a time when Marie Antoinette payed the role of milk maid, but it was the times of outrageous Baroque and the role playing took place at the farm of Versailles. However, Karl Lagerfeld went for that high and low role-playing. It’s high fashion with a hint of “Pop art”  and a taste of “Stepford wives”. Chanel fall and winter clothes in a supermarket, how about that? Can a supermarket be a proper catwalk?

©Chanel, by Karl Lagerfeld, autumn/winter 2014, in Paris. Credit Valerio Mezzanotti/Nowfashion.com

©Chanel, by Karl Lagerfeld, autumn/winter 2014, in Paris. Credit Valerio Mezzanotti/Nowfashion.com

Lets all meet up at “Chanel shopping center”. The first impression of such catwalk might remind you of an ordinary 60s food hall. It has everything: plastic trolleys, all sorts of groceries and wives. They might even have a famous Andy Warhol soup. It’s all plastic and fantastic. How adorable it looks, “Coco Chanel” pushing a trolley in her best pink suit. Last season Lagerfeld went for the fake gallery look, this time it’s fake supermarket. All groceries are branded with a double C.  This is Chanel’s shopping spree.

©Chanel Art Gallery fashion-show

©Chanel Art Gallery fashion-show

Grand Palais was turned into enormous and colourful shopping center.   Délice de Gabrielle, or tin of tuna fish with a real name of Coco.  Camembert cheese was renamed into “Cambonay”, just like the street name where Coco once worked. “Elsa’s black rice” might remind you of an old argument between Coco and Elsa Schiaparelli. But why on earth a supermarket? It’s all because of consumerism and the power of brads. Ladies who wear Chanel couture probably go to the same supermarket you do.  As Lagerfeld himself said: this is modernized look at expensive way of living. He combined high and low a decade ago with H & M, but this time he outcast himself  and created commercialized fall winter clothes.

©Karl LAgerfeld H & M

©Karl Lagerfeld H & M

A fantastic fall/ winter clothes show by Mr. Lagerfeld. What more to expect for this extravagant designer? Lagerfeld topped off  his January’s couture with sporty footwear, multiple zippers and pink onesies.  The elegance of Chanel had a sporty treatment. Bright and light colours, A-lines with flat boots. Textiles and colours varied, but the sense of expensive and elegant consumerism stayed.  Knitted textiles, thick hose and flat shoes. Double C logo was a hint of high and expensive life.

Is it safe to transfer everyday street look into the theater of high fashion? Turns out it’s not just safe but fabulous. Fall/winter clothes collection was branded and marketed safely. Top models with trolleys looked elegant just like Duchess of Cambridge in a shopping center.

LETS GO TO THE MALL OF HIGH FASHION: